The title role in “Norman: The Moderate Rise and Tragic Fall of a New York Fixer” is a strong fit for Richard Gere as a man trying to pass himself as a business “consultant”. Norman continually tries to cultivates insiders, attempting to insinuate himself to prominent people with whom he can make the latest “business opportunity”. He uses contacts, however tenuous, for getting into prominent social events.
In Gere’s skillful performance, desperation comes through Norman’s fast talking. Norman remains driven, hopeful that his mostly futile luck may change. Not as successful as he pretends to be, Norman is shown taking his “office” calls on a cell phone in an alley, even sitting on garbage bags.
The impressively varied supporting cast includes Michael Sheen (“The Queen”) as a sympathetic relative of Norman, Steve Buscemi as his rabbi, and Charlotte Gainsbourg (“Nymphomaniac”) as a fellow passenger.
The film is written and directed by Joseph Cedar who made the memorable Israeli film “Footnote” (2011). Cedar directs this absorbing film at a lively pace with visual inventiveness. The screenplay takes some clever turns, particularly after Norman befriends an Israeli politician (Lior Ashkenazi) who becomes Prime Minister, giving Norman some unexpected opportunities.
At an outdoor panel at the Telluride Film Festival, Cedar said it was “amazing” that so many gentile actors “resembled my family.” He added in the “most crowded” New York City, “nobody cares” when you’re shooting a film, describing the location as “vibrant…dizzy…amazing.”